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6-2 Blog: Preliminary Findings and Limitations

Preliminary Findings and Limitations

    Apple has a clear objective for its organization. Their object is something they have spoken on many times, stating that it is to “make great products and services that enrich people's lives and to provide an unparalleled customer experience so that our users are highly satisfied, loyal, and engaged” (Bajpai, 2020). Through the marketing research, I have found that the new Apple smart home security system supports the organization’s objective. External factors such as expanding technology and the need to keep your home safe match the need for a smart home security system. Internal factors would be the loyal customers that the brand already has that follow them through every launch. The marketing research that I have done shows that the smart home security system would enrich the customers’ lives in a way that they would feel safe being in their home or leaving their home because of the advanced technology working to keep them safe.

    A big trend in the industry at the moment is voice-controlled devices. In fact, “67% of U.S. households own at least one smart speaker or smart display” (Klein, 2021). Meaning, more and more U.S. households are relying on smart speakers and displays for products within their home – specifically within their home security. Apple products are voice-controlled through Siri, something that will also be instituted into the smart home security product. An implication of this trend on the organization could possibly be distrust from customers. Will customers feel like they can trust that Apple is not simply recording their private conversations in their homes? Distrust for these voice control technologies is largely displayed by consumers. Many are worried companies are listening in to them and recording this. Because of this, it could possibly put a negative implication on Apple if this comes out to be true.

    The proposed marketing strategy aligns with legal, ethical, and industry standards. When it comes to the product, I will ensure that there is no false adverting. Meaning, I have ensured that the marketing plan does not include any advertising of the product as something that it is not. The marketing strategy addresses any potential legal and ethical issues that could be faced as well as ways to prevent becoming a part of those issues. Limitations that have been encountered in creating this market proposal could be not having enough information on non-Apple users. This marketing proposal focuses on loyal Apple users and can fall short of marketing towards non-Apple users as they were not as heavily researched for the project.

 

 

 References

Bajpai, P. (2020, January 8). A look at what's in store for Apple (AAPL) in 2020. Nasdaq. Retrieved October 10, 2021, from https://www.nasdaq.com/articles/a-look-at-whats-in-store-for-apple-aapl-in-2020-2020-01-08.

Klein, M. (2021, February 12). The Future of the Home Security Market. StackPath. Retrieved September 19, 2021, from https://www.securityinfowatch.com/residential-technologies/article/21207031/the-future-of-the-home-security-market.

 

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