Skip to main content

6-2 Blog: Preliminary Findings and Limitations

Preliminary Findings and Limitations

    Apple has a clear objective for its organization. Their object is something they have spoken on many times, stating that it is to “make great products and services that enrich people's lives and to provide an unparalleled customer experience so that our users are highly satisfied, loyal, and engaged” (Bajpai, 2020). Through the marketing research, I have found that the new Apple smart home security system supports the organization’s objective. External factors such as expanding technology and the need to keep your home safe match the need for a smart home security system. Internal factors would be the loyal customers that the brand already has that follow them through every launch. The marketing research that I have done shows that the smart home security system would enrich the customers’ lives in a way that they would feel safe being in their home or leaving their home because of the advanced technology working to keep them safe.

    A big trend in the industry at the moment is voice-controlled devices. In fact, “67% of U.S. households own at least one smart speaker or smart display” (Klein, 2021). Meaning, more and more U.S. households are relying on smart speakers and displays for products within their home – specifically within their home security. Apple products are voice-controlled through Siri, something that will also be instituted into the smart home security product. An implication of this trend on the organization could possibly be distrust from customers. Will customers feel like they can trust that Apple is not simply recording their private conversations in their homes? Distrust for these voice control technologies is largely displayed by consumers. Many are worried companies are listening in to them and recording this. Because of this, it could possibly put a negative implication on Apple if this comes out to be true.

    The proposed marketing strategy aligns with legal, ethical, and industry standards. When it comes to the product, I will ensure that there is no false adverting. Meaning, I have ensured that the marketing plan does not include any advertising of the product as something that it is not. The marketing strategy addresses any potential legal and ethical issues that could be faced as well as ways to prevent becoming a part of those issues. Limitations that have been encountered in creating this market proposal could be not having enough information on non-Apple users. This marketing proposal focuses on loyal Apple users and can fall short of marketing towards non-Apple users as they were not as heavily researched for the project.

 

 

 References

Bajpai, P. (2020, January 8). A look at what's in store for Apple (AAPL) in 2020. Nasdaq. Retrieved October 10, 2021, from https://www.nasdaq.com/articles/a-look-at-whats-in-store-for-apple-aapl-in-2020-2020-01-08.

Klein, M. (2021, February 12). The Future of the Home Security Market. StackPath. Retrieved September 19, 2021, from https://www.securityinfowatch.com/residential-technologies/article/21207031/the-future-of-the-home-security-market.

 

Comments

Post a Comment

Popular posts from this blog

4-2 Blog: Effectively Impacting the Consumer Through Digital Media

Tale of the Tiger: Customer Service When a stuffed animal is left behind at an airport, adults see no value in it. It simply gets thrown in a lost and found to either be claimed or eventually thrown out. However , to a small child that stuffed animal is their comfort and means the world to them. That is something that Tampa International Airport understood when a little boy left behind his tiny tiger friend. Once the toy tiger was found by the airport’s operation manager, he went above and beyond simply returning the tiger to the rightful owner. Instead, he gave the tiger a little adventure while he waited for his human to return. Once the boy was reunited with his Tiger, he had a book of all the photos to see every adventure the tiger took while he was away. What was done successfully to meet the wants and needs of the target audience? Let’s face it, airports have a bad reputation.   In a post 9/11 world, we are stuck with tight restrictions and security checks – not that this is
Post a Comment
Read more

6-2 Blog: Marketing Perspective

The Influencer and Marketing In the past, celebrities were defined as larger than life people. They were the people you see on TV and the people you see live in concert. However, the rise in the use of social media created the rise in popularity of regular everyday people. Someone who otherwise, would never have become a celebrity. For instance, David Dobrik. He was a Vine star before that app ceased existing and then transitioned into becoming a YouTube vlogger. He has partnered with and been sponsored by various companies like EA, SeatGeek, Playstation, and Honey – just to name a few. He is what we have come to define as an influencer. As of today, David has 14.4 million followers on Instagram and 18.6 million subscribers on YouTube. If you check out his YouTube channel, he averages anywhere from 10 million to 20 million views PER VIDEO! I have been following David religiously since his Vine days. I think he is funny and brightens my day when I see his posts.  What do I notice about
Post a Comment
Read more