Skip to main content

6-2 Blog: Preliminary Findings and Limitations

Preliminary Findings and Limitations

    Apple has a clear objective for its organization. Their object is something they have spoken on many times, stating that it is to “make great products and services that enrich people's lives and to provide an unparalleled customer experience so that our users are highly satisfied, loyal, and engaged” (Bajpai, 2020). Through the marketing research, I have found that the new Apple smart home security system supports the organization’s objective. External factors such as expanding technology and the need to keep your home safe match the need for a smart home security system. Internal factors would be the loyal customers that the brand already has that follow them through every launch. The marketing research that I have done shows that the smart home security system would enrich the customers’ lives in a way that they would feel safe being in their home or leaving their home because of the advanced technology working to keep them safe.

    A big trend in the industry at the moment is voice-controlled devices. In fact, “67% of U.S. households own at least one smart speaker or smart display” (Klein, 2021). Meaning, more and more U.S. households are relying on smart speakers and displays for products within their home – specifically within their home security. Apple products are voice-controlled through Siri, something that will also be instituted into the smart home security product. An implication of this trend on the organization could possibly be distrust from customers. Will customers feel like they can trust that Apple is not simply recording their private conversations in their homes? Distrust for these voice control technologies is largely displayed by consumers. Many are worried companies are listening in to them and recording this. Because of this, it could possibly put a negative implication on Apple if this comes out to be true.

    The proposed marketing strategy aligns with legal, ethical, and industry standards. When it comes to the product, I will ensure that there is no false adverting. Meaning, I have ensured that the marketing plan does not include any advertising of the product as something that it is not. The marketing strategy addresses any potential legal and ethical issues that could be faced as well as ways to prevent becoming a part of those issues. Limitations that have been encountered in creating this market proposal could be not having enough information on non-Apple users. This marketing proposal focuses on loyal Apple users and can fall short of marketing towards non-Apple users as they were not as heavily researched for the project.

 

 

 References

Bajpai, P. (2020, January 8). A look at what's in store for Apple (AAPL) in 2020. Nasdaq. Retrieved October 10, 2021, from https://www.nasdaq.com/articles/a-look-at-whats-in-store-for-apple-aapl-in-2020-2020-01-08.

Klein, M. (2021, February 12). The Future of the Home Security Market. StackPath. Retrieved September 19, 2021, from https://www.securityinfowatch.com/residential-technologies/article/21207031/the-future-of-the-home-security-market.

 

Comments

Post a Comment

Popular posts from this blog

2-2 Blog: Store Fixtures and Visual Merchandising

How a product is displayed relates directly to how well it will sell. Are the products just thrown out on a table? Most likely, people are going to walk right past it if that is the case. It is not ascetically pleasing to the eye; therefore, it will not catch the consumer's eye. Elaborate displays may seem silly but are entirely necessary to capture the attention of the consumer to create a purchase. Not only does it matter how you set the product out, but it also matters what store fixtures you use and how you use them. Let's go over a few store fixtures and how to use them with visual merchandising. Store Fixtures Hangers: Clothe hangers are exactly what you think that would be - hangers hold the clothes to display. However, they tend to look and be a bit fancier than the clothes hangers that you have hanging up in your closet. Depending on your store type and your target market, you are going to want to use your hangers differently. For instance, a more higher-end store - th...
Post a Comment
Read more

1-2 Blog: Final Project Review

Apple Inc. Company Selected For my final project for my marketing research course, I have decided to use the company Apple Inc., founded in 1976 (Skemp, 2020). Apple is one of the top digital companies, right next to their biggest competitor Android. Apple started out as a computer company but has turned into so much more. They now make laptops, phones, iPods, watches, and more. This is a company that I myself use and know the most about, so I thought it a great fit for this project. It is a company that I trust and love to watch grow. Something that amazes me about the company is that it was created by high school dropouts in one of the creators, Steve Jobs, basements (Johnson et al., 2012). It is amazing to see how a company started so small but became one of the largest companies in the world. Proposed New Product Apple is a high-tech company; naturally, any new products they make would follow that train. An aspect of technology that they have not dabbled into yet is smart home secu...
Post a Comment
Read more

1-2 Blog: Branding: A Day in the Life

 Branding: A Day in the Life I start every morning off by snoozing my alarms – that’s right, multiple alarms each set five minutes apart . Once the alarms have finally annoyed me enough to wake me up, I turn my lights on to keep me up and begin playing on my phone for a bit. I typically skim text messages to make sure no important news has come through to me. I am probably the world’s WORST texter! If it is not an emergency or super important, I can sometimes take five business days to reply to a text. Once I finish sorting the importance of my texts, I will check out my Facebook – see if I have any notifications and scroll through my newsfeed for entertainment. Last year – and all of the years before, Instagram was my most used application on my phone. I would ALWAYS stay up to date on scrolling through my newsfeed there – several times a day. However, something slowly changed this past year and Facebook has taken over as the application I visit the most often. I told myself I...
Post a Comment
Read more