Preliminary Findings and Limitations Apple has a clear objective for its organization. Their object is something they have spoken on many times, stating that it is to “make great products and services that enrich people's lives and to provide an unparalleled customer experience so that our users are highly satisfied, loyal, and engaged” (Bajpai, 2020). Through the marketing research, I have found that the new Apple smart home security system supports the organization’s objective. External factors such as expanding technology and the need to keep your home safe match the need for a smart home security system. Internal factors would be the loyal customers that the brand already has that follow them through every launch. The marketing research that I have done shows that the smart home security system would enrich the customers’ lives in a way that they would feel safe being in their home or leaving their home because of the advanced technology working to keep them safe. A b