Digital Advertising Predictions Marketing technologies, strategies, and trends are ever-changing – especially within digital advertising. To stay ahead of the game, you need to predict change. You need to be ready for change, ready to flip your entire digital advertising when necessary. Today I will be telling you about three of my predictions of technologies, strategies, or trends that will have the most significant impact on digital advertising over the next 5 years. Prediction #1 The first prediction is for technologies and is artificial intelligence, which is already upgrading our lives in every area possible. Artificial intelligence is “the design, implementation, and use of programs, machines, and systems that exhibit human intelligence, with its most important activities being knowledge representation, reasoning, and learning” (Whitson, 2020). Artificial intelligence is already breaking its way into digital marketing. For instance, “Amazon uses AI to show only relevant pro