5-2 Blog: Visual Displays Related to Special Events

Bath & Body Works Semi-Annual Sale

When it comes to special events and promotions, Bath & Body Works tops all other retailers. Their big semi-annual sales have people lining up the night before - especially when it comes to their candle day sale. This is the perfect company to discuss for this week's blog on visual displays related to special events! Let's get started.

Buy 3 Get 3 FREE

Their biggest event and promotion is their yearly buy three get three free of EVERYTHING - yes everything - in the store! This sale occurs every year just before Christmas; hence, they can utilize holiday themes for the displays in the store. It is considered their BEST Christmas sale. You can mix and match what items are included in the buy three get three free.

The first image below is the big floor display that you would see right when you walk through the doors of the store. It utilizes two main colors - white and red, staple colors for Christmas. Even the actual product chosen follows this color scheme! The front display is where people typically walk straight to, so this is where the company placed their new seasonal Christmas scent to increase.

This is an important recommendation that I would like to suggest for you. Put your new and/or seasonal product on your front display by the main entrance. When people walk into the store, their eyes are automatically going to go to your first/main display; therefore, it is best to put your new product to push there. Similarly, you could also put a product that is not selling too well in this place instead of increasing those sales and getting rid of that product.

Another aspect that Bath & Bodyworks utilizes for their displays during this event, and many other events, is the color coordination of product displays. This is visually appealing and catches the eye of the consumer. Instead of simply having just one row of a product, they will push it out to several rows to make the color pop more. The rows of a rainbow of color and neat display pulls the customer in to come toward the display. Bath & Bodyworks's foaming soaps are one of their most popular products; therefore, they have created this large display as seen below to show off the product to the customer and make it easier for them to get to and grab. Always always always keep your most popular products easily accessible to the consumer! Especially during a busy promotion like this when the store is going to be incredibly crowded.

Comments

2-2 Blog: Store Fixtures and Visual Merchandising

How a product is displayed relates directly to how well it will sell. Are the products just thrown out on a table? Most likely, people are going to walk right past it if that is the case. It is not ascetically pleasing to the eye; therefore, it will not catch the consumer's eye. Elaborate displays may seem silly but are entirely necessary to capture the attention of the consumer to create a purchase. Not only does it matter how you set the product out, but it also matters what store fixtures you use and how you use them. Let's go over a few store fixtures and how to use them with visual merchandising. Store Fixtures Hangers: Clothe hangers are exactly what you think that would be - hangers hold the clothes to display. However, they tend to look and be a bit fancier than the clothes hangers that you have hanging up in your closet. Depending on your store type and your target market, you are going to want to use your hangers differently. For instance, a more higher-end store - th...

1-2 Blog: Final Project Review

Apple Inc. Company Selected For my final project for my marketing research course, I have decided to use the company Apple Inc., founded in 1976 (Skemp, 2020). Apple is one of the top digital companies, right next to their biggest competitor Android. Apple started out as a computer company but has turned into so much more. They now make laptops, phones, iPods, watches, and more. This is a company that I myself use and know the most about, so I thought it a great fit for this project. It is a company that I trust and love to watch grow. Something that amazes me about the company is that it was created by high school dropouts in one of the creators, Steve Jobs, basements (Johnson et al., 2012). It is amazing to see how a company started so small but became one of the largest companies in the world. Proposed New Product Apple is a high-tech company; naturally, any new products they make would follow that train. An aspect of technology that they have not dabbled into yet is smart home secu...

1-2 Blog: Branding: A Day in the Life

Branding: A Day in the Life I start every morning off by snoozing my alarms – that’s right, multiple alarms each set five minutes apart . Once the alarms have finally annoyed me enough to wake me up, I turn my lights on to keep me up and begin playing on my phone for a bit. I typically skim text messages to make sure no important news has come through to me. I am probably the world’s WORST texter! If it is not an emergency or super important, I can sometimes take five business days to reply to a text. Once I finish sorting the importance of my texts, I will check out my Facebook – see if I have any notifications and scroll through my newsfeed for entertainment. Last year – and all of the years before, Instagram was my most used application on my phone. I would ALWAYS stay up to date on scrolling through my newsfeed there – several times a day. However, something slowly changed this past year and Facebook has taken over as the application I visit the most often. I told myself I...

Marketing With Darian

Search This Blog