5-2 Blog: Visual Displays Related to Special Events

Bath & Body Works Semi-Annual Sale

When it comes to special events and promotions, Bath & Body Works tops all other retailers. Their big semi-annual sales have people lining up the night before - especially when it comes to their candle day sale. This is the perfect company to discuss for this week's blog on visual displays related to special events! Let's get started.

Buy 3 Get 3 FREE

Their biggest event and promotion is their yearly buy three get three free of EVERYTHING - yes everything - in the store! This sale occurs every year just before Christmas; hence, they can utilize holiday themes for the displays in the store. It is considered their BEST Christmas sale. You can mix and match what items are included in the buy three get three free.

The first image below is the big floor display that you would see right when you walk through the doors of the store. It utilizes two main colors - white and red, staple colors for Christmas. Even the actual product chosen follows this color scheme! The front display is where people typically walk straight to, so this is where the company placed their new seasonal Christmas scent to increase.

This is an important recommendation that I would like to suggest for you. Put your new and/or seasonal product on your front display by the main entrance. When people walk into the store, their eyes are automatically going to go to your first/main display; therefore, it is best to put your new product to push there. Similarly, you could also put a product that is not selling too well in this place instead of increasing those sales and getting rid of that product.

Another aspect that Bath & Bodyworks utilizes for their displays during this event, and many other events, is the color coordination of product displays. This is visually appealing and catches the eye of the consumer. Instead of simply having just one row of a product, they will push it out to several rows to make the color pop more. The rows of a rainbow of color and neat display pulls the customer in to come toward the display. Bath & Bodyworks's foaming soaps are one of their most popular products; therefore, they have created this large display as seen below to show off the product to the customer and make it easier for them to get to and grab. Always always always keep your most popular products easily accessible to the consumer! Especially during a busy promotion like this when the store is going to be incredibly crowded.

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