Marketing With Darian

Let's Talk a Socially/Ethically Responsible Compay: When thinking about a socially/ethically responsible company, the first one that comes to mind is my favorite ice cream company - Ben & Jerry's. This is a company that has been outspoken on social issues for decades. They did not simply hop onto the rising trend of the past couple of years of companies becoming 'woke' to attack consumers and increase sales. They are socially responsible in a number of ways. The company states, directly from their values webpage, that "guided by our Core Values, we seek in all we do, at every level of our business, to advance human rights and dignity, support social and economic justice for historically marginalized communities, and protect and restore the Earth's natural systems" (https://www.benjerry.com/values). All of their products are non-GMO, use cage free eggs, fair trade, responsibly resourced packaging and through the milk with dignity program. The company w...

McDonald's Versus Burger King There is no doubt that Burger King and McDonald's are the BIGGEST brands in the fast-food game. Both have been around since the early 1950s; during this time, both have gained quite a following and a large rivalry against one another. Over the decades, each would up the antics to get on top of the other in fast food sales - such as trying to create a bigger and better burger than their competitors. Even though they are constantly competing, McDonald's has always come out as the top dog. Today I will be discussing both brands' strategies as well as recommendations for the underdog - Burger King - to improve and surpass the top dog - McDonald's. Let's begin! Top Dog (McDonald's) Brand Strategy McDonald's has actually flipped their brand strategy over the last decade. Originally, their brand strategy was to be family-friendly. It was THE place to be as a kid! They had characters that they use - such as their mascot Ronald McDon...

 Bath & Body Works Semi-Annual Sale When it comes to special events and promotions, Bath & Body Works tops all other retailers. Their big semi-annual sales have people lining up the night before - especially when it comes to their candle day sale. This is the perfect company to discuss for this week's blog on visual displays related to special events! Let's get started. Buy 3 Get 3 FREE Their biggest event and promotion is their yearly buy three get three free of EVERYTHING - yes everything - in the store! This sale occurs every year just before Christmas; hence, they can utilize holiday themes for the displays in the store. It is considered their BEST Christmas sale. You can mix and match what items are included in the buy three get three free. The first image below is the big floor display that you would see right when you walk through the doors of the store. It utilizes two main colors - white and red, staple colors for Christmas. Even the actual product chosen fo...