Apple Inc. Company Selected For my final project for my marketing research course, I have decided to use the company Apple Inc., founded in 1976 (Skemp, 2020). Apple is one of the top digital companies, right next to their biggest competitor Android. Apple started out as a computer company but has turned into so much more. They now make laptops, phones, iPods, watches, and more. This is a company that I myself use and know the most about, so I thought it a great fit for this project. It is a company that I trust and love to watch grow. Something that amazes me about the company is that it was created by high school dropouts in one of the creators, Steve Jobs, basements (Johnson et al., 2012). It is amazing to see how a company started so small but became one of the largest companies in the world. Proposed New Product Apple is a high-tech company; naturally, any new products they make would follow that train. An aspect of technology that they have not dabbled into yet is smart home secu