The Influencer and Marketing In the past, celebrities were defined as larger than life people. They were the people you see on TV and the people you see live in concert. However, the rise in the use of social media created the rise in popularity of regular everyday people. Someone who otherwise, would never have become a celebrity. For instance, David Dobrik. He was a Vine star before that app ceased existing and then transitioned into becoming a YouTube vlogger. He has partnered with and been sponsored by various companies like EA, SeatGeek, Playstation, and Honey – just to name a few. He is what we have come to define as an influencer. As of today, David has 14.4 million followers on Instagram and 18.6 million subscribers on YouTube. If you check out his YouTube channel, he averages anywhere from 10 million to 20 million views PER VIDEO! I have been following David religiously since his Vine days. I think he is funny and brightens my day when I see his posts. What do I notice about