Marketing With Darian

Tale of the Tiger: Customer Service When a stuffed animal is left behind at an airport, adults see no value in it. It simply gets thrown in a lost and found to either be claimed or eventually thrown out. However , to a small child that stuffed animal is their comfort and means the world to them. That is something that Tampa International Airport understood when a little boy left behind his tiny tiger friend. Once the toy tiger was found by the airport’s operation manager, he went above and beyond simply returning the tiger to the rightful owner. Instead, he gave the tiger a little adventure while he waited for his human to return. Once the boy was reunited with his Tiger, he had a book of all the photos to see every adventure the tiger took while he was away. What was done successfully to meet the wants and needs of the target audience? Let’s face it, airports have a bad reputation.   In a post 9/11 world, we are stuck with tight restrictions and security checks – not that this...

 Branding: A Day in the Life I start every morning off by snoozing my alarms – that’s right, multiple alarms each set five minutes apart . Once the alarms have finally annoyed me enough to wake me up, I turn my lights on to keep me up and begin playing on my phone for a bit. I typically skim text messages to make sure no important news has come through to me. I am probably the world’s WORST texter! If it is not an emergency or super important, I can sometimes take five business days to reply to a text. Once I finish sorting the importance of my texts, I will check out my Facebook – see if I have any notifications and scroll through my newsfeed for entertainment. Last year – and all of the years before, Instagram was my most used application on my phone. I would ALWAYS stay up to date on scrolling through my newsfeed there – several times a day. However, something slowly changed this past year and Facebook has taken over as the application I visit the most often. I told myself I...